The consumer profile is women who enjoy entertaining, relaxing and a flowy dress with a bold, all-over print. The age range for the consumer would be between 25-40 years old. My market research for lounge-wear wear kaftans include the following: the price range of $40-$100, 100% Silk or Silk-blend, relaxed fit, light-weight, long and loose sleeves, V or round necklines, and most are closed while few are open. Some brands and stores that would accommodate such kaftans are ASOS, Nordstrom, and Natori. My thematic research includes tropical fruits and what they look like once they’re cut open, and lastly, greenery that could compliment them.
MOTIF DEVELOPMENT: all motifs were hand-painted